Online Casinos to Advertise on TV
The UK TV advertising industry is preparing for a welcome a multi million pound boost, as the 2005 Gambling Act comes into force allowing online casinos, Poker and other gambling websites to advertise on UK television stations.
The change in this law is a major step forward for casinos in particular, given the fact that as little as ten years ago, an online casino could not even list there telephone number in a phone directory.
Gambling companies have only been able to sponsor TV programmes without being able to claim traditional commercial slots between programs.
You will now start seeing gaming adverts in prime time TV, but these adverts will be subject to heavy regulation, although the National Lottery, football pools and bingo will be exempt from the ban. The advertising guidelines state that ads must not:
• Portray, condone or encourage gambling behaviour that is socially irresponsible
• Suggest that gambling can solve financial problems
• Link gambling to seduction or sexual conquest
• Suggest that gambling is a ''rite of passage”
• Or “portray gambling in a context of toughness.”
William Hill marketing director a Mr Chris Edginton, said, My view is that yes, we will be able to advertise on television, but what we can do is not what we''d like to be able to do, he also said that sending £100,000 for a space in the middle of Coronation Street would be a huge waste of my marketing budget.
Ladbrokes has already hired M&C Saatchi to develop its campaign ahead of September’s relaxation, although the advertising industry at large has very mixed feelings about whether or not TV advertising is a good thing.
Click here for Casinos
The change in this law is a major step forward for casinos in particular, given the fact that as little as ten years ago, an online casino could not even list there telephone number in a phone directory.
Gambling companies have only been able to sponsor TV programmes without being able to claim traditional commercial slots between programs.
You will now start seeing gaming adverts in prime time TV, but these adverts will be subject to heavy regulation, although the National Lottery, football pools and bingo will be exempt from the ban. The advertising guidelines state that ads must not:
• Portray, condone or encourage gambling behaviour that is socially irresponsible
• Suggest that gambling can solve financial problems
• Link gambling to seduction or sexual conquest
• Suggest that gambling is a ''rite of passage”
• Or “portray gambling in a context of toughness.”
William Hill marketing director a Mr Chris Edginton, said, My view is that yes, we will be able to advertise on television, but what we can do is not what we''d like to be able to do, he also said that sending £100,000 for a space in the middle of Coronation Street would be a huge waste of my marketing budget.
Ladbrokes has already hired M&C Saatchi to develop its campaign ahead of September’s relaxation, although the advertising industry at large has very mixed feelings about whether or not TV advertising is a good thing.
Click here for Casinos
posted by Glenn at Monday, March 19, 2007
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